California Consumer Privacy Act (CCPA)

Why Does it Exist and What Can You Do?
(ADD A CALIFORNIA OR SF PIC  PICTURE AS THE OVERLAY, OR STATE CAPITAL PIC IF AVAILABLE)

What is CCPA? 

CCPA was enacted in 2018 to give California consumers stronger data privacy rights. It provides consumers with the legal ability to access their data as collected by organizations, have it deleted, and opt-out of it's continued sale.

CCPA's Impact on Consumers

CCPA is estimated to impact over 40 million consumers

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"According to estimates in the Standardized Regulatory Impact Assessment for the CCPA regulations, the CCPA will protect over $12 billion worth of personal information that is used for advertising in California each year.." Berkeley Economic Advising and Research, LLC.

Authorized Agent

A natural person or a business entity registered with the Secretary of State to conduct business in California that a consumer has authorized to act on their behalf subject to the requirements set forth in Section 999.326.

Vael is your authorized agent

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CCPA Provides the Most Broad Consumer Data Privacy Rights in the United States
1
Request to know

A consumer request that a business disclose personal information that it has collected about the consumer pursuant to Civil Code sections 1798.100, 1798.110, or 1798.115.

2
request to delete

A consumer request that a business delete personal information about the consumer that the business has collected from the consumer pursuant to Civil Code section 1798.105.

3
request to opt-out

A consumer request that a business not sell the consumer's personal information to third parties pursuant to Civil Code section 1798.120(a).

4
non-discrimination

The right to non-discriminationin terms of price or service when a consumer exercises a privacy right under CCPA.

Business Impacted by CCPA

CCPA is estimated to directly impact over 500,000 businesses

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"Preliminary estimates suggest a total of $467 million to $16,454 million in costs to comply with the draft regulation, if finalized, during the period 2020-2030." Berkeley Economic Advising and Research, LLC.

Vael is openly in support of CCPA and other regulations that provide consumers stronger data privacy rights.

Although, Vael believes stronger data privacy rights are mutually beneficial to both consumers and businesses in the long-term, we recognize the additional time and work this creates for business around the country.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius elementum tristique.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero."

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius elementum tristique.

Businesses that Meet One or More of the Following Criteria are Subject to CCPA
1
$25 million

Generates an excess of $25 million in gross revenue.

2
50,000

Buys, receives, or sells the personal information of 50,000 or more consumers, households, or devices.

3
50%

Derives 50 percent or more of annual revenues from selling consumers’ personal information.

4
$ amount in fines

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CCPA Insights & Perspectives

INTERESTED IN LEARNING MORE ABOUT CCPA?
To make privacy a movement, first you need to be aware of what's avaialble for you to begin taking action.